EP 148 | Mohammad Nasrullah (Integry) - The impact of integrations on churn and retention.
CHURN FM
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The Impact of Integration on Retention
Integration is a very general term, and i typically don't like it, because it's like saying, when you say they sell integration, like sing i sell computers. But i think integrations is at least three things. One is helping users on board on your ap which means there maybe importing data. It can also mean automations on top of your aps, for example,. There sort that you want to set up as we wer flows within your hap as well. And so our thesis is that if you're buying a nap, a beautity sa ap, and it comes with integrations, or they come battris included, a you are much more bound
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