S02.EP15 - Staying Relevant as a Brand with Allen Adamson
JUST Branding
00:00
You Brand Is an Idea That's Beautiful
i was lucky enough to work at a company called landor, which was owned by w p p and in r. We did a brand model where we measured brands across categories. And it looked at only four things, but one of the two most important thingstt lookes how different you were and how relevant you were. Soo simple idea, but hard to navigate. The i'll have you stayrelevant and different enough to be unique. Those people get really hung up on our computer dosis, our service, lots of difference and difference. O, difference and o. If it's only relevant to one customer, then you've sold one customer really well. But if it matters
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