Branding Is Everything You Do All the Time

I think iconic brands have this connection with culture where they sense what's going on and bring form and shape to something that people haven't yet fully realized. I always think one of the great shamed companies that are run by people that aren't as creatively inclined is that they think of brand as something over there. Brand is absolutely everything you're doing all the time. The role of products is to make brand deposits. And it says something about who we are. You're a brand whose time has come, and you being true to yourself,. That's how you will be the most successful version of yourself.