REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire
Rattle & Pedal: B2B Marketing Podcast
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Innovating in Professional Services
This chapter examines different strategies for positioning innovation within professional services firms, including successful models and common pitfalls. It emphasizes the need for a dedicated focus on client problems and a more dynamic approach to innovation, contrasting traditional structures with more flexible frameworks.
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