3min chapter

How I Built This with Guy Raz cover image

Jo Loves: Jo Malone CBE

How I Built This with Guy Raz

CHAPTER

I Hate the Color of the Hair, and It's Harsh

iean launched a fragrance company called joe loves, in august two thousand eleven. He hated the way it looked and couldn't get traction with customers. So he decided to return to his old job as a shopkeeper at justine de blank's delicatess - where he first fell in love with shopkeeping. The day they opened the door for the first time was like 'it was happening again'...

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