How to Implement a Be to Be Strategy?

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In 20 22, bdb, buyers can go on a social media they can join on like communities. They can connect with people who have already use the product or service and have developed an opinion on it,. independent of whatever the organization will tell you themselves. Is that going to work for you and buyers? And you'll peull be to be company? You know, maybe, maybe not. But it starts with research and finding out.

B2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it.

From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping brands build audience.

Daniel and Jason get into why audience building is the last competitive marketing advantage left, how to take the first step on your B2B strategy journey, and leveraging TikTok.

You’ll also hear why creativity is a competitive advantage and what Jason’s learnt after more than a decade in the industry.

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