I will always defend the British tabloid press here. I call them a wondrous entity. The sun declared 62 million pound losses, which for a paper like the sun is and was unheard of. So where are we moving now? Well, we're moving online. There's no question that the digital leadership of all the papers is rising pretty fast too. But surely if young people aren't engaging with them as much as they're used to, that therefore means they're no longer as powerful as they engage you in a different way. It doesn't mean the influences change. They've still got it. Just ask politicians.