219 – How to follow your passion with Steve Hui of ‘I Fly Flat’ – the world’s only points optimisation business
The Small Business Big Marketing Podcast with Tim Reid
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Unlocking Travel Luxury with Points
This chapter explores the art of maximizing loyalty points to enhance travel experiences, particularly for families seeking enjoyable vacations. The speakers discuss the emotional journey of booking flights using points, alongside marketing strategies to promote their optimization services. Delving into pricing, membership models, and the importance of raising awareness through media, they emphasize the transformative power of points management in travel planning.
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