2min chapter

Nir And Far: Business, Behaviour and the Brain cover image

Your Fitness App is Making You Fat, Here’s Why - Nir & Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

The Next Generation of Fitness Aps

The next generation of fitness aps me to focus on helping users enjoy the activity itself, instead of making artificial and often frivolous goals. By finding ways to help people learn to love physical activity, moral licensing and reactons are kept at bay. In addition, products that help us eat the right foods, not just fewer calories, are needed. Some day a host of new technologies will finally fulfil the promise of helping us maintain a desirable weight and conceivably live better, longer lives. Until then, we should be cautious of products that to change our bodies without first understanding our minds.

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