I think so many organizations, they almost teach their people to ask the question, should i share this? And what you're talking about is effectively shifting it. It's such a clean and simple message. And it really is just turning the thinking on its side. I think that that shift makes it so much easier to reward and encourage people for putting their knowledge Really where it belongs, which is for others to consume. Yu, kno, i was lucky enough to visit am the joint analysis and lessons learned centr for nata, which is in lisbon and portugal. And there's this whole division of nata focused on lessons learned because they realize that this stuff doesn't happen

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