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A Maan an Dien Paying Acquisition
Food companies are seeing food as the go to market strategy for a company that is ultimately getting into all consumer services. This landed expans leads to, you know, more stickiness, more retention. In the very same way that you do in in the enterprise. David: The real switching costs come from, when you're buying everything from one provider. It's hard to rip that provider out. E totally. All right. Well, before we grade, which can be funks, we're gin to grade the a maan an dien paying acquisition and talk about a value creation, value capture.