Building a Commercial Culture in Insight Agencies

How do you encourage a more commercial culture in your market research and insight agency? How can you get more conversations going, to talk about sales and marketing, to promote a growth agenda?

In Episode 4, Steve Henke and Paul Griffiths talk about what they have seen work , to engender everyone in your research and insight agency to become more focused on the commercial agenda.

How do you make sure sales and marketing is a priority? What helps build familiarity and confidence in your colleagues? How can you encourage everyone in your agency to take some responsibility for engaging with prospects and clients?

Listen to find out!