The Rise of WeWork: A Tech Company's Origin Story

This chapter explores WeWork's unconventional marketing strategies and the influential role of Benchmark's investment in shaping the company’s trajectory. It also examines the dynamics between co-founders Adam Neumann and Miguel and the impact of investment on ownership structures and profit margins.

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Stig Brodersen speaks with Reeves Wiedeman and learns the unfiltered story of The Rise and Fall of WeWork and co-founder Adam Neumann.

IN THIS EPISODE, YOU'LL LEARN:

(04:12) How WeWork got started.
(19:53) How WeWork tried becoming a tech company with a 16-year-old Director of IT.
(27:29) How Softbank made a $4.4B investment in WeWork on a napkin.
(35:08) Whether or not CEO Adam Neumann was a true believer of a con artist.
(37:07) How WeWork went from a $96B valuation to single digits in a matter of weeks.
(40:28) Why Adam Neumann was ousted from his own company.

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, and the other community members.
Reeves Wiedeman’s book, Billion Dollar Loser – Read reviews of this book.

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