19min chapter

Sub Club by RevenueCat cover image

How To Raise Prices (the Right Way) — Reid DeRamus, Substack

Sub Club by RevenueCat

CHAPTER

Timing, Communication, and Pricing Strategies for Subscription Services

This chapter delves into the importance of timing and communication when implementing price increases for subscription services. It discusses the examples of Disney and Spotify, as well as smaller subscription apps like Substack, to highlight the significance of retention and conversion rates in determining pricing decisions. The chapter also explores different approaches to raising prices, the option of introducing higher subscription tiers, and the challenges of hitting revenue thresholds and expanding the audience.

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