I think there is a real in-person premium now versus virtual that I've seen as people have sort of put a price on sleeping out of their bed for, you know, two or three nights in a row. And everything that comes with that. Though, it's still the case that like the people who I would meet out on the road, some of those are some of my closest friends. There's something really unique about that. So I'm quite you referenced a really interesting study by the historian Warren Sussman who argues that as a society industrialized and urbanized, we moved from a culture of character to a culture of personality. That's really kind of default mode today.