Branding Is Like Visual Bling

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Design helps to create symbols that people then can use to telegraph where they stand with the mostness. You know, what is my level of mostness? And i'm wondering how we've evolved to be using brands now to allow us to be recognized in certain ways. Is just tat branding is the contemporary name for that particular phenomena.

Dr. Dori Tunstall joined OCAD University in 2016 as Dean of Design. She is a design anthropologist, public intellectual, and design advocate who works at the intersections of critical theory, culture, and design. She leads the Cultures-Based Innovation Initiative focused on using old ways of knowing to drive innovation processes that directly benefit communities.