220. “Why is nobody buying?” The Checklist
I Am Your Korean Mom
00:00
How to Write Long Copy
Ask yourself the way I described how to buy how they can give me money. Would it make crystal clear sense to a seven year old? Is that message buried under many many long paragraphs of like verbiage and storytelling and warm up? You'll be amazed how many people do not have this. It's just like it took a lot of throat clearing. If you're afraid to tell people hey buy this right up front make it simple.
Transcript
Play full episode
