Episode 22: Mike Katz Cuts Through the CDP BS
Marketecture: Get Smart. Fast.
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Composable CDPs
There's so many companies that claim to be CDPs. Really anyone who had data just put out a press release the last 10 years that there really is CDP. So, you know, kind of simply put what it looks like is one vendor to collect your data and to send it to the data warehouse. And then there's usually a tool like a reverse ETL tool that does the one service or one application around audience segmentation,. Right? It's a fragmented, disjointed subset of what like a purpose built system can do.
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