13. Why people say you're "inspiring"... but don't buy from you
I Am Your Korean Mom
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How to Create Value in Your Marketing
You must treat your marketing like service and inspiration is nice, but it's not really service in a hardcore way. Be the person who creates marketing that makes people do things for real. Remember, people aren't paying attention to you for free. People are paying you with their attention and you have a sacred duty to return something to them that is truly valuable to them.
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