Exploring Brand Creation and Expansion in the Beverage Industry

The chapter delves into the strategies behind launching and transforming drink brands like Earthquake, POCO Loco, and Not Your Father's Root Beer, emphasizing the value of assets and diversification. It discusses the challenges of decision-making in selling brands, strategic deals with founders, and leveraging partnerships for growth. The narrative also touches on manufacturing processes, distribution logistics, and the success story of Koia in the market.