There is vestigial thinking in the accounting space that value comes from working. “If I worked hard on a thing, then you should pay me money for it.” But that's not how money works: people don't really care if you worked hard on a thing.
I want to undo this idea in your mind that working hard is the thing that is valuable. The idea is effortless value: that you can create a lot of value for your clients without actually having to work hard.
When we create effortless value in our businesses, we can capture that value with our pricing without putting in a lot of extra effort. And when you can capture the value that you create with your prices, then you can work less and make more.
In this episode, I list a dozen ways you can add value that are not tied to doing work:
- Improve the onboard experience.
- Create quick wins early on.
- Get more proactive for your clients.
- Improve the timing and the clarity of communication.
- Improve the clarity of your expectations and communicate those expectations.
- Improve your clients’ likelihood of achieving success or results.
- Increase the speed that you provide results.
- Increase the ease with which clients can reach you.
- Minimize the hassles that they need to deal with in working with you.
Building effortless value into your accounting firm is a sure-fire way to help you generate more revenue without having to work so hard for it.
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Building effortless value is something that we work on inside CPA Mastermind.
If you want to know more about CPA Mastermind, check out the webpage at https://geraldinecarter.com/cpa-mastermind. If you want to get on the interest list so that you can stay apprised of when registration is open and accepting applications, go to https://geraldinecarter.com/interest.
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Episode mention:
196 CPA Mastermind: Create More Profit with Less Effort
https://businessstrategyforcpas.com/196
