Business Daily cover image

Should you trust reviews?

Business Daily

00:00

Influencers

I would never engage someone to post on a review sight. And in fact, i have actively advised clients against ever doing that. It is an ongoing problem with influences and it's actually why i am reluctant to work with more influences than i do. There are very clear guide lines which can be legally enforced about disclosure of whether you've been paid to be there or if something is a paid partnership. Instogram have tools now for identifying a paid partnership and so on but a lot of people still don't do it. If i invite an influencer to a restaurant client of mine, i can't for them because ultimately, it is their feed, and you don't control it. I would

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app