The Subscription Business Model
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
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The Advantages of Amazon
Amazon has proved that. My guess is you haven't bought a book practically anywhere else in your since you've been using Amazon. You're creating annuities with lifetime value that far exceeds whatever you paid to acquire them. And then the, like we talked about, you can plan capacity more effectively because you know exactly what they're doing. It's really above and beyond switching costs. Absolutely.
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