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Meet Us by the Fountain
99% Invisible
How Did the Early Malls Get Noticed?
The early malls were predicated on investment by the department stores. But as suburbs expanded, they began to draw all this energy away from downtown. The Gruin idea of the indoor shopping mall allowede to keep some of that glamour from downtown and also feed off other shopping but move out to the suburbs. It was seen as an important new element, or important new tool, for creating urbanism in the suburbs.
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