As these muscles loosen and your range of motion improves, do you experience less pain or better posture or other benefits? Do we need to have a stretching episode for how to be all smart your job or is that not relevant? I know that you're a big fan of the one thing, Pete. All right. Well, we are talking about, you've got a book here, a fresh one, go big or go home. Five ways to create a customer experience that will close the deal. You did part of our work for us in terms of like, well, you know what, it's important to understand how forgetting works first. And hour afterwards, they will forget 50% of