Using Behavioral Science for Financial Marketing Success
Banking Transformed with Jim Marous
00:00
Financial Brand Form Podcast - What's One Thing the Finances Really Need to Do Now?
Nancy Harhut: Financial institutions need to realize that their customers and prospects aren't always making well thought out, well considered decisions. Anything a bank or financial institution can do to make information more salient will help increase the likelihood that people will do what it is you're asking them to do. So unfortunately, we don't have nearly enough time to cover everything in your new book. But if for some reason you can't make it, I'd love to connect with you on social media.
Transcript
Play full episode
