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How Mailshake Moved upmarket from SMB to Enterprise
The SaaS Revolution Show
Marketing to the SMBs and Mid-Size Companies?
We have a 1.5 person marketing team, right? It is a very small marketing team. We have one goal. People don't know who we are in the, our ICP doesn't knows who we are. So we turned one of our sales persons who's been really like leading the way of building like her personal brand as well as just like helping our sales reps build their personal brands. And so instead of focusing on a male shake that brand, we focus on 12 or so sales reps we have and helping them build their personal branding around the same messaging.
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