The New Music Business with Ari Herstand cover image

Billie Eilish Booking Agent Tom Windish on Touring, Opening Slots and Artist Development

The New Music Business with Ari Herstand

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How Do Headlining Tours Work?

For the larger agencies and most of the more established smaller agencies, 10% is the industry standard. We're looking for someone who can sell about 500 tickets or maybe it's not exactly that, but whatever. The amount of money that will pay them varies. It depends on how much that artist is worth,. How much they've been paid to play those cities before,How many tickets they can sell on their own.

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