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SERP’s Up | Repurposing your content for search
SERP's Up SEO Podcast
How to Repurpose Video or Audio Content for the Main Search Results
The repurposing video audio for search is a prime case where I think AI does work. Some videos are made specifically to be hard of a page, and so they essentially read and are written like a transcript. If you have a more conversational situation, like a podcast or like a webinar or something or that effect, some editing can be really, really valuable. Do not waste your time. Look at what the intent on the SERP is because maybe it doesn't support written content. And in the SEMrush tool, there's a few different tools that will tell you which SERP features are available rather than looking at a single page.
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