Building a Personal Brand Strategy

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Growth and shaping a personal brand isn't just about getting people to say yes, it's also learning to say no. We'll be back in a moment after a word from our exclusive partner, capital one business. Back with matthew goens of puzzle huddle, and he's describing how shipping boxes have invaded his home. It's all part of capital one businesss spotlight on entrepenors who are building their as with grit and determination. When we left tyra banks, she was coming into her own as one of the world's few super models,. Her success at scale was thanks in part to a personal brand that was both authentic and strategic.

To succeed in the modern business environment, you need to strut your stuff: to cultivate a personal brand that supports career growth. No one represents this better than Tyra Banks. As a model, a producer, and an entrepreneur, Tyra has forged a personal brand that has enabled her to make multiple pivots, building fame, wealth, and meaningful impact on the issues that matter most to her. Startups can come and go, and so can employers. In our very uncertain landscape, the thing that remains constant is YOU: how you solve problems, how you learn from mistakes, how you build networks and relationships. And what you stand for. At its core a personal brand is a promise to a solution – and everyone, from your customers to your investors to your extended network, will want a clear and compelling picture of who you are and what you bring to the table. Cameo appearance: Andy Cunningham (Cunningham Collective).

Read a transcript of this interview at: https://mastersofscale.com/tyra-banks/

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