Facebook AdWords vs Trojan Horse on Facebook

landing page testing again it very iterative. We're just trying to chip away at a few percentage points of conversion rate or aov over you know every little bit and hopefully over the course of a year that that adds up to something special. The biggest objection for consumers buying makeup online is like will it look good on me  and i think getting that information out of the way before we send them to like buy our shit is another great example of what we were talking about before.