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Sarah Kirshbaum Levy on the Value of Marketing

Masters in Business

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Introduction

This chapter explores the significance of content for brands and its impact on customer experience and business growth. It also delves into Instagram's collaboration with Congress regarding parental approval for teenagers to download apps. The guest, Sarah Kirschbaum Levy, CEO of Betterment, is introduced, showcasing her extensive experience in media, brand development, and marketing.

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