Colleges Are Supposedly Agnostic About All This, but They Do Have to Report These Deals

Up until last year, no college athlete could legally, officially accept compensation for playing a sport at his or her college. That changed last year with a Supreme Court ruling that now allows college athletes to be compensated for the use of their Name, Image and Likeness (NIL).

On today's show, I talk to Darren Rovell, a sports reporter who spent 18 years on the air with CNBC and ESPN and now a senior executive producer at the Action Network. I also talk to John Staton, who is the Director of Operations at Classic City Collective, an organization of donors and alumni dedicated to helping the athletes at the University of Georgia, which John used to be. We discuss how the transfer portal effectively makes every college player a free agent. We talk about how many NIL deals are happening, who they're happening for and how big they're getting. We discuss how collectives interface with athletic departments. We talk about whether money might poison relationships in the locker room within teams, and just what this world might look like five years down the road. It has already changed college sports so much in just like a year and a half. Who knows what the future holds.

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