Your word is the atomic unit of so many good or bad outcomes in life. Being a great salesperson or story teller is using your word intentionally. Under promising and over delivering is taking a bet on your word. Lying is intentionally manipulating your word. The greatest anchmoners are people that keep their word, even when their word sounds crazy and impossible. Many of us are good at keeping our words to others, but we're horrible when it comes to keeping our word to ourselves. I call this an integrity hangover. For example, the reason i feel shiody every time i check twitter when i should be in a founder's journal script, is because i'm treating my