This week, Ashto and Jonesy identify the key barriers to making changes and mitigating them. Everyone has something they want to change – marketers who wish to change their customers’ minds, leaders to transform organisations, start-ups to change industries or nonprofits to change the world. However, change is hard, especially when nothing moves after countless efforts.

The Catalyst takes a different approach to successfully executing change, focusing on removing significant roadblocks and reducing the barriers to change. Because sometimes, by focusing too much on ourselves, we forget the essential part of initiating a change: our audience. Instead of asking, ‘How could I change someone’s mind?’ Perhaps you can ask, ‘Why haven’t they changed already? What’s stopping them?’

This book offers a range of powerful techniques for anyone who wants to catalyse change.

Whether you're trying to change one person, transform an organisation or shift the way an entire industry operates a business, this book will teach you how to become a catalyst. Instead of pushing more heat on the accelerator, we should just release the parking brake – and the rest will follow.

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