
How Taxes Influence Innovation
If/Then
Intro
This chapter explores how choice architecture can nudge consumers towards sustainable options, using the example of oat milk as a default choice in coffee shops. It illustrates how defaults and social norms can influence decisions beyond rational thought, impacting various sectors and promoting eco-friendly behaviors.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.