1226: 300% Increase in Search Traffic to a B2B Website: How They Did It w/ Talmage Egan
B2B Growth
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What's Your Expertise, Authority and Trustworthiness?
Talmadge: EAT is really a buzzword right now in the SEO world. It's expertise, authoritativeness and trustworthiness. And what goes into that are some of the things I mentioned that we're an old website, that we're trusted. We're not a website that just popped up on the website a month ago. A website that's been up for 10 years versus a website that's for a year is going to have an advantage.
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