Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27
MarTech Podcast ™ // Marketing + Technology = Business Growth
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What's the Point of a Blog?
Nurture events are obviously a great channel, but to me, it's about content. You can't always ask people to come find you. And so that's where your social media and some of the other channels where you're able to deliver content newsletter partnerships is another great one. At the end of the day, when you think about your B2B customers needs, it's not just understanding who one customer is figuring out your ICP. It's looking at multiple constituents within those counts.
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