
Rethinking the Marketing Funnel - Brendan Hughes
The Agents of Change Digital Marketing Podcast
00:00
How Do I Know I'm Not Just Tran Pagetty at the Wall?
We're constantly comparing all those different metrics to see where should i be investing more of my time and to get a better return in mid funnel. So you might look at things like accession length, so you're staying longer on the side, o, conversion rates ultimately, and then revenue as well. And then at the bottom of the fonle, we're back into roas return an ad stench mysef. For every one dollar i spend, ah, how much am i generating? Then we're also introducing parometers such as bounce rates and conversion rates.
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