Start with Data, People, and Speed
The Easy Button Real Estate Podcast
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How to Bootstrap a Company Like This
The first thing you have to focus on is data. This is where you get your data from what you spend on your data how you organize and prioritize your data. We use REI SIFT, which is the warehouse for all of our data. What we want to do is give ourselves the best chance possible to get in contact with the most motivated prospects as soon as we can. The good way to know that is if there's a Chick-fil-A within 30 minutes of your house or another really common fight He's the in and out within 30 minutes from your house.
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