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112: Sotheby’s vs. Christie’s, Twitter’s New CEO & Google’s AI Play
Not Investment Advice
How to Be a Successful Media Planner
The upfront to answer your original question What up fronts are is this kind of older concept that came from traditional advertising. So NBC would say if you commit to two million dollars a year spending on our platform in 2024 We're gonna give you all these you know value ad benefits. This is gold man. Yeah, yes first survivor slot when people watching survivor. You Is everything's on the table. By the way, I think the upfront numbers they spent the commit a hundred billion plus a year Is that does that sounds about right?
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