How to Be a Successful Media Planner

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The upfront to answer your original question What up fronts are is this kind of older concept that came from traditional advertising. So NBC would say if you commit to two million dollars a year spending on our platform in 2024 We're gonna give you all these you know value ad benefits. This is gold man. Yeah, yes first survivor slot when people watching survivor. You Is everything's on the table. By the way, I think the upfront numbers they spent the commit a hundred billion plus a year Is that does that sounds about right?

The NIA boys discuss Sotheby’s vs. Christie’s, Twitter new CEO, & Google’s AI Play, and much more.

Timestamps:

(00:00:00) - Intro
(00:00:39) - Jack's Christie's Auction
(00:04:31) - Christie's vs Sotheby's
(00:08:13) - How Auction Houses make money
(00:10:59) - Why invest in art?
(00:18:07) - Twitter’s new CEO
(00:23:23) - Advertising Sales Explained
(00:30:38) - Twitter's Accelerated Product Innovation
(00:34:17) - Google's AI Announcements
(00:36:01) - Why Google IO is a big deal
(00:39:19) - Google and Generative AI Tools

What Is Not Investment Advice?

Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.

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