How Did You Create New Styles?

How were you able to get the feedback and just know what to be releasing so quickly? At that point in 20 20, we had in developing and selling different styles for seven or eight years. It's a bit of an iterative process, mich. Our focus on growth has always been around grape product, great design and great customers service. I think there are a number of brands out there that have very focused on performance marketing advertising. That's never been the key driver for us.