The Value of Having a Decoy in Your Minu

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The value of having a decoy item in your minu is that it makes everything else seem reasonable by comparison. The new york times will do this, they'll sayle can get the newspaper or you can get e o,. You even see the base line bran car prants do it as well.

In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketing, advertising, venues, restaurants, shopping malls, casinos, social media companies, and more, knowingly use neuroscience and psychology to affect our behavior.

Patreon: http://patreon.com/youarenotsosmart