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Successes and Challenges in the Airline Industry
The chapter delves into the success story of Alaska Airlines, fueled by factors like Seattle's economic boom and their strategic acquisitions like Virgin America. It discusses airlines' fuel hedging practices, government interventions during the COVID-19 pandemic, debt management strategies of airlines like Delta, controversies around stock buybacks, the shift in demand for premium seats post-COVID, and Southwest Airlines' unique approach without premium classes and challenges faced by them.