Exploring how young consumers are embracing 'slow shopping' practices by researching, waiting for discounts, and utilizing coupons to make informed and budget-friendly purchases. The chapter also delves into the rise of mindful consumption, ethical shopping philosophies, and the increasing popularity of secondhand goods and eco-friendly options in consumer behavior.
Consumption may have taken on new meaning in today's world, transcending mere ownership to become a canvas for self-expression, value alignment, and identity shaping - especially for the younger generation. From embracing slow shopping to indulging in unique experiences, what we buy and how we consume may reflect what we hold dear to our hearts. Can mindful consumption pave the way to an ideal life? But, don't people say that one can't buy one's way to happiness? On the show: Heyang, Yushan & Steve Hatherly