288: Benchmarking analysis (Strategy Skills classics)
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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Benchmarking
When someone doesn't have credibility, what they do is they say, hmm, very famous company extra this, that's why we should do it. We need to move away from just looking at resumes or the background of consultants. You gotta be able to judge the message being delivered and say the message makes sense. And you can do this test.
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