Meet the boss: Liz Reid of Google
Boss Class from The Economist
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Innovating AI-Enhanced Search
This chapter explores the evolution of generative search and AI at Google, focusing on the challenges of creating user-friendly technology. It discusses the intricate balance between enhancing user experience and the rapid advancements in AI, alongside the importance of understanding user needs through research. The chapter also highlights the experimental processes behind improving Google Search, showcasing how AI overviews can enrich search functionality while maintaining user engagement.
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