Intro

To help you level up, we get marketing’s brightest brains to open up!

What’s the real secret to building a brand on LinkedIn, from someone running it?In this debut episode of Your CMO Mentor, we sit down with Andrew Monu, VP of Marketing at LinkedIn, to explore how modern B2B brands build trust, show up with personality, and win attention on the platform.

Andrew goes deep into:

- Why video isn’t just top-of-funnel anymore

- The truth about creators and thought leadership

- What great marketers (and mentors) actually do differently

- Why “being yourself” is still radical and profitable

Plus: We get into you can influence leadership, bring more humans into your brand, and use creators without selling your soul.