Differentiation isn’t a nice-to-have anymore. It’s survival. In Episode 7 of This Is Not Your Hobby, Julie tackles one of the most common bottlenecks in craft beverage: brands that blend in. You say you’re local, high quality, community-focused, and approachable— guess what? So does everyone else.
This episode is your taproom reality check. If your physical space doesn’t feel meaningfully different, your customers won’t remember it—and they definitely won’t tell their friends about it. Julie walks you through how to audit your space, define your vibe, craft three strong USPs, and communicate them everywhere.
This is Part 1 of a 2-part series on brand differentiation.
What you’ll learn in this episode:
- Why “craft,” “local,” and “friendly” are not real differentiators
- How to audit your taproom experience like a customer (not an owner)
- What a real unique selling proposition (USP) looks like for a taproom— using a craft beer example
- Where to communicate your USPs so customers remember you
- How to align your physical space with your brand identity
Best For:
Owners and operators of tasting rooms, taprooms, and brick-and-mortar beverage spaces who are struggling to define their unique identity in a saturated market.
Referenced in this episode:
Free Brand Archetype Quiz
Kick Fizz (Julie’s low-dose hemp beverage brand): www.kickfizz.com // @kickbeverages
Submit your bottlenecks here.
