5min chapter

The Danny Miranda Podcast cover image

#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas

The Danny Miranda Podcast

CHAPTER

Is There a Strategy to Make Your Marketing Direct the Hero of the Advertising?

We had a guy who was a norfolk turkey farmer come in called bernard matthews. He wanted to sell his turkeys right now. I can't sel i'm doing west country acs because i can't do norfolk. There's a famous rhyme that says, ok, am, if your client grows refract ry, show a picture of his factory. Only in the direst cases, ever show your clients faces. It strikes me as fairly fucking negligent keeping your keys in the same pocket as your phone. But nonethe less, steve, for some reason, kept his car keys or something in the samepocket, af plastic phone, ok?

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